Your academy is set up and chock full of grade-A tutorials. All that's left is to let your audience know about it!

Promoting your Digital Academy before, at, and after launch is essential. You're bringing an extensive tutorial library into your brand's arsenal where your staff and customers can access and learn! You want everyone to know it exists and get in the habit of using it for all their questions and concerns from now on.

This article will help you ensure your Digital Academy will be unveiled to the masses smoothly and effectively.

Nearly every successful launch is supported by prelaunch promotion. It's on you to get people interested and build some anticipation for the launch.

In this prelaunch period, you'll want to let employees and customers know that a new tutorial library is coming and will look like nothing they've seen before.

Send out communications and build hype!

We suggest starting your prelaunch campaign at least three weeks before launch. You don't want to start so early that people are tired of hearing about it by the time that comes around, but you want early enough to build a little anticipation.

You can use your communication tools to let people know that a new way of finding help and tutorials is coming down the pipeline. The idea is to start a conversation and communicate the general concept of Digital Academy. Do so through:

To help give you some ideas, look at our DA Prelaunch Templates.

The hype has been built! People know it’s coming, and now it's time to let them know how to get to the library and start learning!

This is more about getting people to the library and ensuring they are ready and aware of the new site.

Send out communications!

Send a communication to the masses! The floodgates have opened!

To help give you some ideas, look at our DA Launch Templates.

CEO interacting with a tutorial

Use your senior positions and management to let people know there's a new way to show employees and customers how to engage with your brand!

Send a video of a recognized management figure navigating Digital Academy if possible. This will help further encourage people to use Digital Academy and help normalize this help method.

Communication throughout the first few months is imperative. You need to keep people engaged! We suggest supplementing your release strategy with a solid communication plan.

Send out communications

To help give you some ideas, look at our DA Post-Launch Templates.