Skip to main content
LLXP Pillar and Booster Breakdown

Let's break down each pillar and booster's title and description!

Ania Kwak avatar
Written by Ania Kwak
Updated over a year ago

Are you curious about how our included pillar and booster themes have been broken down?

No matter what the theme, LLXP always follows the same format for pillars, boosters, descriptions, and their respective levels. See below for an overview of each of the 6 pillars for our Financial theme, and feel free to utilize these as inspiration for your own!

Use these quick links to check out our:


LemonadeLXP Booster Breakdown

Financial Theme

Booster #1

Booster Name

Level

Branch

-

Branch

1

2

3

Feature

Digital Bar

Description

A dedicated Digital space in your branch where you can demo our Digital Banking options!

Add Physical Signage to this space above, on, and in front of the counter!

Add charging stations for customer devices

Have Digital signage on television screens with Digital updates

Feature

Mobile Wickets

Description

Untethers you from the stationary wicket and enables you to show customers how to complete traditional transactions in a non-traditional way!

Mobile Wicket, with the following app: Mobile

Mobile Wickets, with the following apps: Mobile App, MoneyWeb

Mobile Wickets, with the following apps: Mobile, MoneyWeb & Text/Email Tool

Feature

Digital Enrollment in Branch

Description

Make sure your customers leave the branch fully enrolled and confident with their Digital banking options!

Send customers a link to download the Mobile App via the Text/Email Tool

Complete registration for the Mobile App in branch

Demo Digital Tours with your customers

Feature

Text/Email Tool

Description

Send Text/Email messages directly to customer to download the Mobile App or view Digital Tours!

Send a text/email for Mobile App registration

Send a text/email to the homepage or specific Digital Tour

Send a text/email for MoneyWeb registration

Booster #2

Booster Name

Level

ATM

-

ATM

1

2

3

Feature

Deposit

Description

Money can go in this Machine!

Customers can deposit up to 30 cheques per deposit in a single transaction

Customers can deposit up to 50 bills per deposit in a single transaction

Cash is no longer held - customers can access funds immediately!

Feature

Smart ATM

Description

Pick your Bill Selection & Improved Deposit!

Customers can withdraw 5’s & 10’s!

Customers can withdraw all bill types!

x

Feature

Multi-denominational ATM

Description

No longer do you only have the option to get cash in 20's! 5's, 10's, 50's, 100's… here we come!

Customers can withdraw $5 bills

Customers can also withdraw $10 bills

x

Feature

ATMs Drive-thru

Description

Getting cash is easy – you won't even have to leave your car!

Customers can deposit up to 50 bills per deposit

Customers can make envelope-free cash and/or cheque deposits

x

Booster #3

Booster Name

Level

Phone Channel

-

Phone

1

2

3

4

Feature

Authentication

Description

How you authenticate yourself when you call in!

Authenticate via two-step verification

Authentication via Phone Password

Authentication via Voice

Authentication via Direct dial for phone channel from the app

Feature

Advice Conversations

Description

Need a financial expert? We’re here!

24/7 availability

Specialized Phone Representatives

x

x

Feature

Digital Chat

Description

Rather type than chat?

Attach a photo to the advice conversation

Video chat for a more personalized experience

x

x

Booster #4

Booster Name

Level

Engagement

1

2

3

4

Feature

Money Movement

Description

Ability to send money digitally!

e-Transfer - can send money digitally!

Visa Direct

x

x

Feature

Online product offerings

Description

Ability to apply for and open banking services online

Apply for credit cards

Open banking accounts (chequing, savings, etc)

x

x

Feature

Pay bill

Description

Pay a bill wherever and whenever you want!

Add/Edit/Delete Payee

View/Cancel a Pending Payment

Make Recurring Payment

x

Feature

Manage account

Description

Manage your account to make your banking experience the best it can be!

Update your profile (phone number, address)

Change Password

Switch to Online Statements

Add/Edit/Delete Payees

Feature

Digital self-service

Description

Reduce calls to Phone Channel

Password Reset

Forgot User ID self Service

One Time Passcode

x

Booster #5

Booster Name

Level

Mobile + Apps

-

Mobile

1

2

3

Feature

Fraud Alerts

Description

We'll send you a text if we suspect any suspicious activity on your account!

Debit Card

Personal or Business Visa (credit)

x

Feature

Monthly Spending

Description

Keep track of your spendings!

Receive Monthly Spending updates

Access to daily recap, enabling you to see what your typical daily spending looks like!

x

Feature

Mobile App Services

Description

Non-transactional tools available on the app!

Direct dial for Phone Channel from the Mobile App

Branch Locator

Book an Appointment using the App!

Feature

e-Transfer

Description

Send money wherever and whenever you want!

Send money faster

Request Money

Autodeposit - no security questions needed!

Feature

Touch ID in App

Description

Single touch and you're logged in!

iOS Apple Touch ID

Android Fingerprint

x

Feature

Mobile deposit

Description

Save time and hassle – point, click, & deposit!

Day 1 eligibility for New to Bank Customers

Expanded limits for existing Customers

Bonus Incentive for reluctant Customers

Feature

Bill pay

Description

Pay a bill wherever and whenever you want!

Add/Edit/Delete Payee

View/Cancel a Pending Payment

Make Recurring Payment

Booster #6

Booster Name

Level

Headquarters

-

HQ

1

2

3

4

Feature

Chatbots

Description

Need banking assistance? We’re here!

Twitter chatbot

Alexa/Google Home Voice chatbot

x

x

Feature

Digital Tours

Description

Slick demos to educate Customers on all Digital products/services

Cool videos added to this resource

Integrate secure chat for questions

x

x

Feature

Digital Lounge

Description

One stop shop for Digital product and service advice

See what’s happening with Digital in Your Branch

Access key digital resources

View Interactive Videos

x

Feature

Make it Personal

Description

Foundation for all customer interactions. Use this to deliver an exceptional customer experience!

Be Welcoming

Be Curious & Caring

Be Knowledgeable

Be Helpful

Feature

Digital Snapshot

Description

Performance reporting

See how many successful Text/Email Messages were sent to view the Digital Tours

See Mobile usage at a branch, district, and region level

See App penetration at a branch, district, and region level

x


LemonadeLXP Booster Breakdown

Lemonade Stand Theme

Booster #1

Booster Name

Level

Location

1

2

3

Feature

Neighborhood Lemonade Stand

Description

Set up shop in your own home turf!

Set up a proper lemonade stand on your front driveway!

Get a permit for a spot at the busiest corner of your street!

Get a permit for a spot at your local park!

Feature

Community Events

Description

Further your reach by working within your community!

Set up your stand during community garage sales!

Take part in community BBQs!

Become the go-to beverage host that’s requested for all community events!

Feature

Expand into Conventions

Description

Go beyond your community and bring your lemonade to the city!

Include coupons for your lemonade stand in convention grab bags!

Give out samples of your lemonade at conventions!

Host your own booth space and sell lemonade at the event!

Feature

Store Front

Description

Become a staple in your city and take root in your own brick-and-mortar shop!

Serve lemonade at local business events, such as job fairs and promotional events!

Establish a permanent lemonade stand within a local business’s location!

Open your very own brick-and-mortar store!

Booster #2

Booster Name

Level

Ingredients

1

2

3

Feature

Water

Description

Use the best water for your lemonade!

Get a basic water filtration pitcher for tap water that can be kept in the fridge!

Have several water filter pitchers for regular filtration and cooling rotation in your fridge!

Get an excellent filtration system installed so all your water is instantly chilled and filtered from the tap, as needed!

Feature

Lemons

Description

Pick the best crop of lemons for your lemonade!

Source locally-grown lemons in bulk!

Get organic lemons!

x

Feature

Sugar

Description

Sweeten the lemonade deals with a good source of sugar!

Source sugar in bulk!

Go organic with raw sugar!

x

Feature

Suppliers

Description

Finding the right suppliers means good business for all!

Find suppliers who can provide necessities in bulk for a good deal!

Establish regular, reliable shipments of goods so you’re always well supplied!

x

Booster #3

Booster Name

Level

Sustainability

1

2

3

4

Feature

Organic Waste

Description

Do your part to dispose of organic waste appropriately!

Set up regular local compost pick-up so no compostable materials go to waste!

Separate and save lemon zest/rind for other use, including specialty lemonades!

Separate, clean and distribute seeds to local garden shops and curious customers so they can grow their own lemon trees!

Develop an in-house composting solution for a completely zero-waste organic waste set up!

Feature

General Waste

Description

Non-organic waste can be disposed of in eco-friendly ways too!

Provide recycle options for your customers and company, including hiring a recycling firm to pick up and sort recyclable goods!

Source suppliers who ship with minimal non-recyclable packaging!

x

x

Feature

One-Time Use Products

Description

Be more responsible with supplies that will only be used once, including cups and lids!

Source supplies that are made from mostly-recycled materials!

Get environmentally-friendly, fully biodegradable goods!

x

x

Booster #4

Booster Name

Level

Engagement

1

2

3

4

Feature

Get to Know Your Clients!

Description

Take the time to really connect with your clients!

Successfully engage clients in conversation, establishing regular clients!

Print and provide business cards to clients!

x

x

Feature

E-mail

Description

Keep electronic communications going!

Establish an official company e-mail address using a general email provider!

Set up and establish a company e-mail address using a custom domain and e-mail provider!

x

x

Feature

Social Media

Description

Stay connected with social media!

Set up basic pages on relevant social media sites!

Prep and schedule regular updates to social media channels!

Hire Social Media Manager to manage your channels!

x

Feature

Website

Description

Get your own website up and running for your clients to find and interact with!

Set up a basic website that covers general information on your company!

Upgrade site plan and add an RSS feed that auto-posts social media updates to your site!

Add a blog that is regularly updated with new relevant posts!

Add an eCommerce section that offers bulk order options and event attendance booking requests!

Feature

Phone

Description

Open your communications to a more personal level!

Set up a “placeholder” company number that forwards all calls to your personal phone!

Connect a second line to your personal phone setup for your company number!

Get a separate phone that's connected to your company's number!

x

Booster #5

Booster Name

Level

Advertising

1

2

3

Feature

Word of Mouth

Description

Get people talking about your brand!

Successfully encourage conversations about your company with fellow peers and family/friends!

People are regularly talking about your business, no prompting required!

x

Feature

Referrals

Description

Get more clients with help from other clients!

Successfully ask clients for and get referrals!

Give customers incentives for successful referrals, such as discounts on goods!

x

Feature

Print Media

Description

Get the word out using the printed word!

Print and hand out flyers locally!

Print and mail flyers to entire city!

Print advertisements in local papers!

Feature

Online Media

Description

Extend your presence online!

Post advertisements on online classified websites!

Boost company website visibility in search engines!

Advertise through social media and online search channels!

Feature

Partnerships

Description

Get connected with partners and grow together!

Reach out to potential partners in the area, establishing mutually-beneficial connections!

Continue growing partnerships and develop a series of merchandise for public consumption!

x

Feature

Signage

Description

Amp up your visuals and polish your professional look!

Get photo editing software, design your own signs and print at your local print store!

Hire a designer to design better signage and start with smaller, more affordable prints!

Go all-in and print the bigger sizes to suit your signage needs!

Feature

Radio and TV

Description

Extend your reach to viewers and listeners everywhere!

Advertise on the radio!

Advertise on TV!

Sponsor contests to promote your lemonade business!

Booster #6

Booster Name

Level

Equipment

1

2

3

4

Feature

Lemon Juicer

Description

You need to juice lemons to make that lemonade!

Get a manual commercial juicer!

Upgrade to a commercial juicer that automatically juices the lemons, and takes care of the pulp, seeds and rinds in one go!

x

x

Feature

Beverage Blender

Description

Mix everything well to get the most out of your flavorful medley!

Get a blender that mixed everything on an as-needed basis!

Get an attachment for the automatic commercial juicer that adds and mixes the sugar and water at the perfect ratio!

x

x

Feature

Ice Maker

Description

Keep your lemonade cool with ice!

Get ice cubes delivered regularly!

Invest in a commercial-grade ice maker!

Get an attachment for the automatic commercial juicer that adds ice to the lemonade and dispenses the perfect blend in a ready-to-go cup!

x

Feature

Storage

Description

Everything needs to be kept in a safe place!

Rent shared storage space at an open office space alongside other businesses!

Get your own private, dedicated space to store all your supplies!

Invest in a well-insulated walk-in fridge/cool space to keep all ingredients fresher for longer!

Set up an environmentally-friendly pest control system to safely keep critters out, without compromising the integrity of your goods!

Feature

Transport

Description

Get your goods where they need to be!

Contract local drivers to take you and product to/from key locations as needed!

Lease your very own company vehicle, ready for all your driving needs!

Purchase your company vehicle outright!

x



Did this answer your question?